A New Kind of Mission.

A New Kind of Mission. After years of serving, some spent in high-pressure environments, some spent behind a desk. I feel lost - I find myself almost embarrassed at times by what 'today' looks like. I want to be proud of the work, I just don't quite know what that looks like just yet... 

So, for now, I've got one of my best mates and we are going to start something and see where we end up. We've got an idea for a brand built around real world stuff. We don't want just anyone, the brand is supposed to represent the best parts of the military. The realism, the type 2 fun, the good ones. No ego, no trying to be something you're not, no wet blankets - but also recognising that on the outside, no one cares anyway. 

This brand, the idea, is about progress. It’s about one step at a time. It’s about moving forward and seeing where we end up. 

Not for the faint of heart. A reminder that commitment and standards are something you choose. Doing things properly takes grit.